Like many people, social media is a big part of your life. You visit popular sites like Facebook, Twitter, and Instagram at least once per day, which can be incredibly beneficial to your job search.
Not only is being social media savvy a great skill to have, 47% of employers are less likely to call candidates they can’t find online in for an interview, according to a 2018 CareerBuilder survey. Here’s a few social media strategies that can help you land your dream job.
5 Ways to Use Social Media in Your Job Search
Separate Work and Play
Your private life isn’t relevant to your job search, so create separate social profiles for personal and professional use. This keeps the focus on work-related issues, ensuring you won’t offend potential employers with controversial content — but more on that in a bit.
There’s no need to have a professional presence on every social platform. Choose one or two most relevant to your field, so you don’t spread yourself too thin.
Highlight Your Expertise
Capture the attention of both hiring managers and your peers by positioning yourself as an industry expert. There’s plenty of ways to accomplish this, including sharing the latest news impacting your field, offering input on recent trends, and posting updates on projects you’re working on.
Ideally, you should post content at least once per day, but take the platforms you’re using into consideration to determine frequency. For example, sharing updates on Facebook once per day is ideal, but you’ll want post multiple times per day on Twitter.
Follow Relevant Companies
Chances are, you have your eye on several potential employers. Learn more about these businesses by following them on social media. This will allow you to gain valuable information about the organizational culture, so you can decide if it’s really somewhere you want to work. Many companies also post job openings on social media, so this can help you be among the first to know when they’re hiring.
Make New Contacts
Social media sites are designed to bring people together, hence the word ‘social.’ Use this to your advantage by connecting with your peers. For example, you might consider reaching out to industry influencers or people working in your field at companies you’re interested in.
Unless you’re certain the person is using the account professionally, send requests on LinkedIn, as many people are unwilling to make business contacts on accounts containing personal content. When possible, accompany your request with a note to introduce yourself and explain why you want to connect.
Maintain a Clean Social Media Image
Most (70%) of employers use social networking sites to check up on candidates and 57% have found information that caused them not to hire the person, according to the CareerBuilder survey. Therefore, it’s important to maintain a professional image across the board. Audit all publicly available social media content — both personal and professional — and delete anything containing profanity, misspellings, and even remotely controversial — i.e., religious and political matter.
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Wood Staffing is here to guide your search. Contact us today to connect with a top Michiana employer looking to hire talent like you!