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Social media has become a huge part of modern culture. In fact, 79% of people have at least one social media profile, according to Statista.

Given these statistics, it’s not surprising that it’s taken over marketing and advertising. However, it’s also become woven into the fabric of the professional world. Here’s a look at the most important ways business and social media have intersected.

5 Key Ways Social Media Impacts Business

 

Increase Visibility

Social media opens your business up to more customers than ever. For example, Facebook alone has nearly 1.6 billion daily active users, as of June 2019, according to the company. Posting content that customers can like, comment on and share raises your profile because it serves as an introduction to their friends and followers.

Give Customers a Voice

In the past, people had to rely on word-of-mouth to learn more about a business, but social media has changed that. Whether on their own accounts or your company’s, people are able to sing your praises and call out less-than-impressive service. If their posts go viral, they can be viewed by millions, so this forces you to be more accountable.

More Opportunities to Connect With Customers

Absolutely fantastic for business, social media gives you the opportunity to learn more about your customers. You can follow them on social sites and use their profile and posted content to learn how to better serve them. Having the ability to like and comment on their posts can also build loyalty because it helps you establish a deeper bond.

Showcase Brand Personality

A less formal platform than your website, your social media accounts are the perfect place to highlight what your brand is and what it stands for. Platforms like Facebook, Instagram, and Twitter offer a space to let customers peek behind the curtain. For example, you can share pictures of new products in development, fun team events, and your office space.

Provide Additional Support

Traditionally, customers had to call or email your company with questions, comments, and concerns, but social media offers a new way to communicate. When customers have an issue, they can tag you in a post — i.e., a Twitter mention — comment on a post, or send you a private message. This can encourage people who otherwise wouldn’t reach out to do so.

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