You’re getting ready to hire, and you’re focused on securing top talent. This is important because you don’t feel like some of your most recent hiring experiences have been the best.

Something has to change to allow you to attract top talent and entice them to join your team. Creating a stronger brand can be the key because it makes your company more recognizable and attracts like-minded applicants.

Not quite sure what steps to take? Here’s some advice to get you started.

Five Branding Ideas to Turn Candidates into Employees

Write Thorough Job Descriptions

When filling an open position, it can be tempting to simply repost the same job description used last time it was vacant, but this doesn’t work. Since jobs evolve with time, it’s almost a given that the position has at least some new responsibilities and goals.

Essentially false advertising, posting the old job description doesn’t work, because it will attract the wrong type of candidate. While it will take longer, rewriting the job description from scratch is a must to ensure it accurately reflects what the selected candidate will be doing on a daily basis and how the position currently fits into the company.

Create Engaging Social Media Content

More than just a place to market your products and services, your social media pages are a chance to connect with your audience. This is the perfect opportunity to let your brand personality shine.

For example, if your brand voice is passionate, you might highlight actions your company is taking to improve your industry. However, if your voice is quirky, you can post content that dares to go against the standard flow.

Showcase Company Life

Unless a candidate knows someone who currently works for your company or has in the past, it can be hard for them to find out what daily life is like on your team. This makes many people nervous about applying, because they don’t know if your culture is a match for their personality.

Change this by using your social media accounts to give prospective candidates a peek behind the curtain. Give a video tour of your office space, share photos from company picnics and do employee spotlights to give people a better idea of what it’s like to be part of your team.

Seek Employee Testimonials

Nothing speaks louder about life at your company than the words of your employees. Therefore testimonials from them on review sites like Glassdoor and Indeed can pull a lot of weight. Satisfied workers enjoy singing praises about their employer, so ask people to take a few minutes to write a review.

Make the Application Process Welcoming

Deciding to apply for a job at your company is a big deal. Candidates invest a lot of time and energy into the process, so let them know their efforts are appreciated. Sending a friendly email to let them know their application was received and what the next step is — it can be automated — is a great way to make them feel welcome and appreciated.

Need help finding the right fit for your Michiana team? Wood Staffing is here to guide your search. Contact us today to get started!